Marketing

A collection of articles about issues pertaining to marketing

Nick Kewney avatar R
16 articles in this collection
Written by Nick Kewney and Raymond Carrel

Creating a marketing campaign - Finalising the campaign

Information on how to schedule and trigger the campaign
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Written by Raymond Carrel
Updated over a week ago

Campaign-compatible email templates

Email templates for Campaigns are slightly different to your regular email templates. Find out the best way to manage these.
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Written by Raymond Carrel
Updated over a week ago

Using SendGrid to send email

Email server settings for customers using SendGrid to send email from The Layer
Nick Kewney avatar
Written by Nick Kewney
Updated over a week ago

Creating a marketing campaign - Configure email options

How to set a mail agent for your campaign email, and configure tracking options
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Written by Raymond Carrel
Updated over a week ago

Setting up your GDPR landing page and email templates

How to configure the content and formatting of your GDPR request communications
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Written by Raymond Carrel
Updated over a week ago

Creating a marketing campaign - Follow-up campaign elements

Ensure campaign emails are followed up on
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Written by Raymond Carrel
Updated over a week ago

Updating a customer's GDPR preferences

There are a few ways to update the GDPR preferences of your users
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Written by Raymond Carrel
Updated over a week ago

Creating a marketing campaign - Verify compliance

Some checks must be performed before a campaign email can be sent
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Written by Raymond Carrel
Updated over a week ago

Monitoring the impact of your marketing campaign with marketing reporting

You can check how your users interacted with your Layer marketing campaigns with this tool
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Written by Raymond Carrel
Updated over a week ago

Linking a marketing campaign to an opportunity

Use opportunities to monitor the effect of your marketing campaigns.
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Written by Raymond Carrel
Updated over a week ago

Creating a marketing campaign - Designing the email

Information on defining the content of a campaign email
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Written by Raymond Carrel
Updated over a week ago

Creating a marketing campaign - Email recipients

There are a number of tools that can help you manage the recipients for your campaign email
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Written by Raymond Carrel
Updated over a week ago

Creating a marketing campaign - Email campaign elements

Email elements form the core of a marketing campaign
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Written by Raymond Carrel
Updated over a week ago

Creating a marketing campaign - Campaign elements

Define the campaign elements before adding the detail
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Written by Raymond Carrel
Updated over a week ago

Creating a marketing campaign

A brief guide on how to create a new campaign
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Written by Raymond Carrel
Updated over a week ago

Introduction to the Marketing module

An overview of the main features of the Marketing module
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Written by Raymond Carrel
Updated over a week ago