The Recipients section of an email campaign component lets you manage the list of contacts who will receive the email.
Contacts can be added via a few different methods:
Manual addition
Load from a work stack / batch set browser
Load from a contacts list
Load from another email campaign
Import from a spreadsheet
The following fields are present for each contact:
First name
Last name
Company Name
Email address
Source - if the contact was pulled from a stack (see below), this will let you know which one
Unsubscribed - This is used to track users who have elected to unsubscribe from your communications
GDPR - This is used to track the opt-in / opt-out preference of the user for communications from your business, if known
Adding recipients
There are several ways to add new recipients. You can mix and match these to curate the list that you need - for example, loading contacts from a stack will not replace any contacts that you already added.
A note on GDPR and contact work stacksThe Layer offers the ability to store GDPR-related preferences for lead and customer contacts.
This allows recipients to update their preferences by clicking a link on an email that you have sent to them. It also allows you to make sure that you do not send any emails to contacts who have opted out.
In order to make use of this in marketing campaigns, you must use work stacks as the source of contacts for the campaign. The reason for this is that other methods of adding recipients do not tie in to stored lead and customer contacts.
Because of this, we recommend using work stacks to manage your campaign recipient lists wherever possible.
|
Manual addition
Click + Add new record to manually add contacts one at a time. The Source column will not be used.
Click on the tick on the right-side to add the contact.
Load from stack
You can select a work stack to import contacts from. This will pull contacts from the records in that stack. This doesn't need to be from a contacts stack. Most stack types are supported - contacts will be pulled from the relevant contact, lead or customer record.
You may choose to filter on the contact flags Primary, Decision Maker, or Influencer. Alternatively, you may wish to simply import All Contacts.
Load from list
Email Lists let you save a set of contacts so that they can be reused for campaigns.
Lists can be created and managed from the left-side menu in the Marketing module.
Load from previous mail
This is used for campaigns with multiple email elements. You can copy recipients from one email element to another.
Import
The Import button in the bottom-left corner of the screen lets you import contacts from a CSV file.
The file must have a header row, and contain values for first and last names, email address, and company name.
Select your file, then click Continue. Select the corresponding column for each of the four fields. Then Click Create.
You'll be shown a preview of the contacts that will be recreated. Click to proceed if these look OK.
Managing recipients
Above the list of contacts are buttons that will help you manage your recipients.
Remove Duplicates will check for any duplicated addresses and remove any duplicates. We advise that you perform this operation.
Remove Unsubscribes will remove any addresses from which an unsubscribe request has previously been received - for example, from a previous campaign email. We advise that you perform this operation.
Remove Opt-Out will remove any addresses for which an opt-out request has previously been received. This will only work for contacts pulled from customer and lead records via a work stack. We advise that you perform this operation.
Remove Opt-In will remove any addresses for which an opt-in request has previously been received.
Remove Not Responded remove any addresses for which no opt-in or opt-out response has been received.
Editing and removing recipients
You can remove the Delete Selected / Delete All buttons to bulk remove recipients. The pencil and X icons on the right-most column will let you edit or delete individual ones.
Please note that any amendments made to contact details will apply to this email only, and will not be reflected against the contact record.
All fields can be edited apart from Source, which shows the source work stack for each contact, where applicable.