There are a number of ways to monitor the impact of a marketing campaign.
Email Marketing Opens widget
This widget can be added to your dashboard for easy monitoring of campaign email opens across multiple campaigns. It will show how many times a campaign email is opened.
You can choose a date range that suits you, for longer- or shorter-term monitoring.
Widgets can be added from the menu in the top-right of the dashboard. If it is not available, or you would like a copy made with a particular date filter, this can be enabled by an administrator.
All Campaign Open Activity report
This report details details of all email opens for all marketing campaigns.
The following information is included:
This can be easily filtered to show details for a specific campaign.
If you've sent out a marketing campaign from the Marketing module, you can view a report that will detail the following information:
• Number of open clicks
• Number of forward clicks
• Number of links clicked
• Who the recipients were
• Number of unsubscribes
Once the campaign has been processed, you can click on the Report button to access this feature.
The information will be shown across the Opens, Links, Forwards, Unsubscribes, and Recipients tabs.