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How to Customise Lead Sub-Statuses in The Layer
How to Customise Lead Sub-Statuses in The Layer

Information on configuring sub-statuses for lead records

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Written by Raymond Carrel
Updated this week

Want to add more granularity to your lead management? Sub-statuses in The Layer help you drill down into the exact stage of a lead, tailored to your processes. Letโ€™s explore how this works and how you can configure it to your advantage! ๐Ÿ”


Understanding Lead Statuses and Sub-Statuses

Within The Layer, there are four fixed lead statuses:

  • New ๐Ÿ”„ โ€“ Fresh leads waiting to be actioned.

  • Contacted ๐Ÿ” โ€“ Leads youโ€™ve reached out to.

  • Qualified โœ”๏ธ โ€“ Leads that meet your criteria.

  • Disqualified ๐Ÿšซ โ€“ Leads youโ€™ve decided not to pursue.

To provide more detailed tracking, you can assign sub-statuses to these main statuses. Sub-statuses offer customisation and clarity, reflecting your unique lead journey.


Why Use Sub-Statuses?

  • Enhanced visibility: Know exactly where a lead is in your sales funnel. ๐Ÿ”Ž

  • Personalisation: Align lead tracking with your specific workflows.

  • Flexibility: Create sub-statuses for each main status independently. Need the same sub-status across multiple main statuses? No problem โ€“ create it separately for each one! โ™ป๏ธ


Configuring Sub-Statuses

Hereโ€™s how to get started:

  1. Go to Lead Status Settings

    • Navigate to Settings โžก๏ธ Lead Status in The Layer. ๐Ÿ”ง

  2. View Main Statuses

    • Youโ€™ll see a list of the four fixed lead statuses: New, Contacted, Qualified, and Disqualified.

  3. Create, Edit, or Delete Sub-Statuses

    • Use the + icon to add a new sub-status.

    • Click the pencil icon to edit an existing sub-status.

    • Hit the X icon to remove a sub-status you no longer need.

  4. Assign Sub-Statuses

    • Attach sub-statuses to the relevant main status to match your processes.


Where Do Sub-Statuses Appear?

  • Lead Records: Sub-statuses are accessible from the Home tab of each lead record. ๐Ÿ—’

  • Work Stacks: They show up in lead work stacks, giving a quick view of lead progress. โŒš

  • Reports: Track sub-statuses in detailed reports, such as the All Leads report, for actionable insights. ๐Ÿ“Š


Pro Tips ๐Ÿ’ก

  • Use intuitive naming for sub-statuses to ensure clarity across your team.

  • Regularly review and update sub-statuses to align with evolving processes.

  • Leverage sub-status data in reports to refine your lead management strategy.


Need Help?

If youโ€™re unsure how to set up or optimise sub-statuses, feel free to reach out to our support team. Weโ€™re here to help you make the most of The Layer! ๐ŸŒ

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