Want to add more granularity to your lead management? Sub-statuses in The Layer help you drill down into the exact stage of a lead, tailored to your processes. Letโs explore how this works and how you can configure it to your advantage! ๐
Understanding Lead Statuses and Sub-Statuses
Within The Layer, there are four fixed lead statuses:
New ๐ โ Fresh leads waiting to be actioned.
Contacted ๐ โ Leads youโve reached out to.
Qualified โ๏ธ โ Leads that meet your criteria.
Disqualified ๐ซ โ Leads youโve decided not to pursue.
To provide more detailed tracking, you can assign sub-statuses to these main statuses. Sub-statuses offer customisation and clarity, reflecting your unique lead journey.
Why Use Sub-Statuses?
Enhanced visibility: Know exactly where a lead is in your sales funnel. ๐
Personalisation: Align lead tracking with your specific workflows.
Flexibility: Create sub-statuses for each main status independently. Need the same sub-status across multiple main statuses? No problem โ create it separately for each one! โป๏ธ
Configuring Sub-Statuses
Hereโs how to get started:
Go to Lead Status Settings
Navigate to Settings โก๏ธ Lead Status in The Layer. ๐ง
View Main Statuses
Youโll see a list of the four fixed lead statuses: New, Contacted, Qualified, and Disqualified.
Create, Edit, or Delete Sub-Statuses
Use the + icon to add a new sub-status.
Click the pencil icon to edit an existing sub-status.
Hit the X icon to remove a sub-status you no longer need.
Assign Sub-Statuses
Attach sub-statuses to the relevant main status to match your processes.
Where Do Sub-Statuses Appear?
Lead Records: Sub-statuses are accessible from the Home tab of each lead record. ๐
Work Stacks: They show up in lead work stacks, giving a quick view of lead progress. โ
Reports: Track sub-statuses in detailed reports, such as the All Leads report, for actionable insights. ๐
Pro Tips ๐ก
Use intuitive naming for sub-statuses to ensure clarity across your team.
Regularly review and update sub-statuses to align with evolving processes.
Leverage sub-status data in reports to refine your lead management strategy.
Need Help?
If youโre unsure how to set up or optimise sub-statuses, feel free to reach out to our support team. Weโre here to help you make the most of The Layer! ๐